Broadcasting Professor Craig Stark says public radio should care more about public interest and less about profits. Most critics blast commercial broadcasters for ignoring their public responsibilities. Craig, a professor of broadcasting at Susquehanna University, argues public radio is equally guilty. Public radio stations need to stop chasing the almighty buck and push diversity and lesser-heard voices in their communities.
He should know. He researched public radio and its ability to foster diversity and a sense of local community for his doctoral research at Penn State. Craig has been studying or teaching broadcasting for 13 years. The New York native bailed out of business school "when I couldn't get past Accounting II." He took a few broadcasting classes and voila, "That's when the bug bit me." He followed his mom and step-dad to Texas to study and teach. Pursuit of a Ph.D. took him to Pennsylvania where he now lives with his wife and two sons, Zach and Jack.
-- Sheila
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